This week, I learned a lot about motivational principles from both our readings, and the screencast created by Dr. Glazewski. In one of the reading of this week, Keller and Burkman (1993) talked about principles of stimulating and sustaining learners' motivation to learn. They also pointed out that motivation can be explained from different aspects - "attitudes, beliefs, values, expectancies, attributions, needs, motives, deprivations, and incentives, or reinforcements" (p. 4). Usually people would categorize these aspects into a broader explanation: intrinsic and extrinsic motivation. From my own experiences, it is more difficult to arouse a learner's intrinsic motivation, and sometimes it needs more techniques and time. However, intrinsic motivation can be more powerful and meaningful than extrinsic motivation. For me, it's alway worth learning how to design and teach instructional content to get learners motivated.
Here are some motivational principles from Keller & Burkman (1993) and Dr. Glazewki's screencast:
Keller & Burkman (1993):
[General Motivational Principles]
1. Variation & Curiosity
2. Need Stimulation (Relevance)
3. Challenge
4. Positive Outcomes
[Text And Graphics]
5. Positive Impression
6. Readable Style
7. Graphic Illustrations
8. Helpful Formatting (Layout, Typography, Headings)
9. Interesting Pictures
10. Early Interest - Gain attention
Dr. Glazewski's screencast:
[Design Decision]
ARCS Model
- Attention
- Relevance
- Confidence
- Satisfaction
I think one of the most important principle in both instructional design and motivation is to fully understand your audience. With the fundamental information of your audience, you can consider all the elements that could be more appropriate to use in your design in order to show the biggest effect on motivating your audience/learners. I really enjoyed doing the in class activity creating an image story to persuade Dr. Glazewski to like snow. Our group use a lot of "relevance" principle in this design activity. We thought about what Dr. Glazewski cares more about and used some related pictures and stimulating texts in the story. At last, due to the time, I felt all the project was well done, but something was lost. I guess the whole activity would be more successful and complete if we can get our feedback on our design and the outcome, the feeling from our audience.
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| Week 5 - Tagxedo
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Hi Janet:I agree with the motivation is one of the most important part of instructional design, and the basic attraction is based on the audience analysis.Though the designers could think of thousands of ways of appetizing the audience,they should still need to focus on their content for the audience. Nevertheless, the style is generally derived from the content.
ReplyDeleteAs the time and energy is restrained, in this designing activity, my team used a half-made animation synthesis website. Half-made means the characters, scenes, even the voices are pre-made by the website. Our job is to make a story line and put the made elements in the proper place. sounds pretty easy,doesn't it? But I found the bottleneck of such project construction is your initial ideas would be skewed as the pre-made characters can hardly be related to the themes and topics and hardly be modified, either. However, it is still much more convenient than starting from zero.